Twitter is one of the most popular social media platforms with over 450 million monthly active users. The platform is a powerful marketing tool for businesses, and if used correctly, it can be a great way to sell your products.
In this blog post, we will give you some tips on how to use Twitter to sell your products. We will cover topics such as how to create a Twitter profile, how to tweet about your product, and how to use Twitter ads.
By the end of this post, you will have all the information you need to start using Twitter to sell your products like a pro!
How To Use Twitter To Sell Your Products
Table of Contents
If your mission here is to learn How To Use Twitter To Sell Your Products, this you should pay attention to the instructions and guide bellow, don’t forget to follow exactly what you’ll be reading in this awesome guide.
- Have a plan
Like any other platform or marketing strategy you deploy, you need to have a plan before setting up a Twitter account. What is the aim of having this social media profile?
You may want to use it to increase brand visibility, make sales, or make it serve as a point that redirects people to your other social media platforms. The plan can be anything as the aim differs based on business owners.
From your plan, you can also create a content pillar and posting schedule. All these will help ensure that you stay on track when you finally create the profile.
Some people go ahead to have Twitter accounts but they do not know what to post because they did not figure out their content pillars prior to creating the account. Thus, the account becomes dormant and not suitable for business.
So, the best step in using Twitter for sales would be to have a plan.
- Create a profile
Once you have figured out a plan, you can go ahead to set up your Twitter account. Typically, you would need to have a username and password. As a business owner, it is best to ensure that your username tallies with your business names. This way, it is easier for people to find out.
When your username varies from your business name, it tends to confuse people. For example, suppose you are doing sales on your website and want people to go there. Some people may go and search for your username on search engines, but that is not the name of the brand. So, it becomes an issue.
Since the purpose of the Twitter profile is for business, you should ensure that you keep it that way. It is also important to ensure that you have your contact details on your profile. It could be your phone number, email address, and even a link to your website.
- Establish brand personality
What do you want people to know your brand for? Typically, every brand should have a tone of voice and it also applies when you are posting on your social media pages.
You might decide to stick to a serious tone of voice or you’d be goofy and cheeky. These are various personalities your brand can take up. It could be that you want your brand portrayed as a thought leader or empathetic.
It is best not to rush when picking a brand personality type for your business. You should sit down with the team and decide what works best.
The essence of having a brand personality is for memorability. It makes it easier for people to identify your brand with something. Then, the brand stays at the top of their mind.
For example, suppose you push out your brand as a thought leader in the industry. When someone wants tips on anything in your niche, they will quickly refer to your page.
- Follow the right people
One of the best hacks to using twitter effectively is by following the right people. The people you follow play a huge role in your brand visibility.
We usually advise that you follow influencers. Typically, these influencers regularly put out post inviting people to ‘plug’ their business in their comment section. These influencers love to give visibility to upcoming businesses.
Also, you can be sure that you will reach out to people when you drop comments on influencers posts due to the huge following that they have.
Asides from influencers, you should also strategically follow people in the industry. This way, you can see what others are doing. The type of post they put out can also influence your content type and pillar.
It may seem like a little factor, but you have to get it right if you desire to use twitter to sell your products. You will be shocked at the significant increase it will bring to your brand.
- Be shameless about your brand
If you are not shameless about your brand, who will? You have to carry your brand on your head and talk about it every time.
Once you see any opportunity to promote your brand, ensure that you do it. Some people open Twitter profiles for their businesses but leave it dormant because they are ‘shy’ to post. Others would say that they do not want it to seem like they are always posting.
The essence of Twitter is that it is a social platform. Therefore, ensure that you always talk about your brand and promote it. Else, you are limiting the visibility you would have gotten.
When it seems like you are getting overwhelmed or the platform is getting tiring, always remember your plan. It is why we advocated that the first step before creating a Twitter profile should be to have a plan. This way, you would always remember the goal you have for the brand and not be shy to talk about your brand in all instances.
- Try to build a network
Your network is also something that can help you when you want to use Twitter to sell your products. So, you should ensure that you try to join communities when you create a Twitter profile for your brand.
You can start by befriending influencers so that you can be a part of their community. When you become part of communities, other members are obliged to always retweet your content.
It becomes a chain circle as they retweet your posts and you do the same to theirs. So, their audience also gets to know about your products and services.
Slowly, you would see that your follower count would begin to rise and your posts get more visibility. It is this visibility and awareness that would bring about sales on the platform.
You can also sit with your team to discuss how you can get more people to your corner and also penetrate their communities. It is best to always remember that your network is your net worth.
- Be consistent
It has almost become a common trend that people create Twitter profiles, stick around for some days and abandon the account. It would be unimaginable to think that you can make sales on Twitter if you are not consistent.
Recall that we earlier mentioned that it is important to have a plan when creating a Twitter profile. This way, you would have a content body of work that ensures you do not run out of what to post.
When you post regularly, people will always see your products and services and be aware of what you do. In addition, your brand becomes familiar. So, whenever there is a need for your products and services, they will remember to call your business name.
But if you do not post consistently, your brand will stay strange to people. Therefore, limiting the visibility of your business which in turn affects the turnout of your sales.
- Jump on trends
One way you can stay relevant on twitter is by jumping on trends. There are always daily trending topics, and you should key into them. These trends could cut across varying topics. What matters is that you drop comments relating to them in a way that leaves your brand safe.
We always advise that you stay away from sensitive topics as you do not want to damage the reputation of your brand. When you jump on a trending topic, people will always see your tweets when they check that topic on the trend table.
Your content and marketing team can think of creative tweets you can put out with trending topics that wouldn’t be damaging to your brand reputation.
- Use Twitter ads
Why are Twitter ads there if you would not use them? Ensure that you use this promotion tool to boost the reach of your tweets.
Using Twitter to sell your products shouldn’t be as scary as you think. Twitter is just like any other social media platform, and you would ensure using it if you follow the tips we’ve mentioned.
Important Tips On How To Use Twitter To Sell Your Products
Twitter is a powerful platform that can be used for a variety of purposes. For businesses, Twitter can be a great way to promote and sell products. In this article, we will provide some tips on how businesses can use Twitter to sell their products.
First and foremost, it is important to make sure that your Twitter account is active and engaging. This means posting quality content on a regular basis. In addition, you should also be sure to interact with other users on the platform.
Another important tip is to make use of Twitter ads. Twitter ads are a great way to reach a larger audience and promote your products.
Finally, it is also important to make use of hashtags. Hashtags are a great way to reach a wider audience and make your tweets more visible.
By following these tips, you can use Twitter to successfully sell your products.